The Instant Dress Installation

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Meadowhall shopping centre were looking for artistic ideas to pitch for a Ladies Night they were staging in the centre and we thought that an instant dress would be perfect. We would spend the evening taking instant “polaroid-style”pictures of shoppers with their purchases and then create a dress out of them.

Meadowhall loved the idea so we set about making it happen.  The frame of the dress was designed and made from chicken wire allowing the garment to be sculpted and shaped, and to allow the photographs to attached to it using paper clips. It was estimated that around 300 – 400 images would be needed to fill the dress. I created the structure in two parts – a corset with an open-backed skirt and a train. The main dress shape had a laced opening at the back to allow our model Tilly to get in it for the photoshoot, and the back ‘train’ hid the gap in the back and give a swooping feature to the rear of the dress.

On the night, we took over 300 instant photographs and spoke to hundreds of shoppers. It was a huge success and is featured in Drapers Magazine.

The Instant Dress – a collaborative project with Wayne Sables

Images taken by Joe Armitage

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